In a recent column for The Times of India, Twinkle Khanna, also known as Mrs Funnybones, shared her thoughts on the recent Zomato controversy surrounding its ‘pure veg’ delivery fleet. Khanna expressed that while Zomato may have seen an opportunity to fulfill a need and turn a profit, they overlooked the sensitive connotations attached to the term ‘pure veg’. She emphasized that unlike terms like vegetarian or vegan, ‘pure veg’ carries implications of caste, hierarchy, and untouchability in Indian society.
Khanna acknowledged the power of words, noting that even seemingly innocuous terms can evoke deep emotions and stir controversy, as Zomato experienced firsthand. She stressed the importance of communication and the need to choose words carefully, as they can either heal or harm.
The controversy erupted in March when Zomato announced its ‘pure veg’ fleet, prompting backlash on social media. In response, Zomato backtracked on its branding and renamed the service to ‘veg only’, dropping plans for green uniforms for delivery personnel.
In conclusion, Khanna’s insights shed light on the significance of language and its impact on societal perceptions and behaviors, urging for greater sensitivity and awareness in communication.
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