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Pakistanis Can’t Get Enough of India”: Google’s Year in Search 2024 Highlights Shared Interests

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Islamabad: Google’s “Year in Search 2024” for Pakistan has revealed some fascinating insights into the country’s online trends, and one standout observation is clear—Pakistanis have shown a notable interest in Indian content. From cricket to Bollywood, OTT shows, and business leaders, India dominated a significant portion of Pakistan’s top search trends this year.


India: A Top Topic for Pakistan’s Searches

In a year filled with global events and local news, Pakistanis turned to Google to explore various aspects of Indian culture, sports, and even its corporate world. Among the top search categories, Indian cricket matches, especially during the T20 World Cup, were a massive draw. The fierce Indo-Pak cricket rivalry continued to captivate audiences, becoming one of the most searched topics.

On the entertainment front, Indian shows and movies available on platforms like Netflix, Amazon Prime, and Sony found their way into the top searches. Popular dramas and films from across the border kept Pakistani audiences glued to their screens.

Adding to the list, Indian business leaders also sparked curiosity among Pakistanis, with notable names like Mukesh Ambani and Gautam Adani appearing frequently in search results.


Google categorized Pakistan’s top searches into six major categories:

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  1. Cricket: Unsurprisingly, cricket topped the list, with searches focusing on major tournaments and star players, many from India.
  2. People: Indian celebrities and public figures dominated this category, highlighting the cultural connection across the border.
  3. Movies and Drama: Indian OTT content was a fan favorite, driving searches for titles trending globally and regionally.
  4. How-to: Indians also indirectly influenced this category with searches like “how to watch Indian shows” and tutorials on Indian recipes.
  5. Recipes: Indian cuisines and traditional dishes spiced up the search trends, further emphasizing the culinary love shared between the two nations.
  6. Tech: Indian startups and innovations were also part of the buzz, showing admiration for their technological advancements.

What Does This Say About the Indo-Pak Connection?

While political tensions often dominate headlines, these search trends show that people on both sides of the border share an undeniable cultural and entertainment bond. The curiosity and appreciation for Indian media, sports, and business in Pakistan reflect a shared history and a common interest in the stories that resonate with the region.


The Bigger Picture

Google’s year-end report offers more than just data—it’s a window into the shared interests of two nations often seen as rivals. While governments and borders may separate them, the people of Pakistan and India clearly remain connected through their passions for cricket, entertainment, and cultural exchanges.

Stay tuned to GrabGossip for more insights into the trends that unite and divide us!

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