Flipkart, a subsidiary of Walmart, has introduced its Unified Payments Interface (UPI) handle, expanding its digital payment offerings for over 500 million customers. With Flipkart UPI, users can create their own UPI handle for online and offline transactions both within and outside the Flipkart marketplace.
This new feature allows customers to enjoy a distinctive experience, including loyalty benefits such as Supercoins, Cashback, Brand Vouchers, and Milestone benefits. Users can utilize Flipkart UPI on the Flipkart app for various transactions, including e-commerce purchases, Scan and Pay to UPI ID, recharges, and bill payments.
In collaboration with Axis Bank, Flipkart has initiated the first phase of UPI integration, enabling users to register with the @fkaxis handle for digital transactions through the Flipkart app.
Dheeraj Aneja, Senior Vice President – Fintech and Payments Group at Flipkart, emphasized the company’s commitment to delivering a top-notch commerce experience by providing secure and convenient payment options alongside rewarding benefits like Supercoins and Brand Vouchers. This launch aligns with Flipkart’s vision to contribute to India’s digital transformation and empower consumers in the digital landscape.
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